Travel at 60 launched in September 2018 as a full-scale travel business with a call centre in Brisbane. As a subsidiary of Starts at 60 (Australia's largest media platform for Baby Boomers), Travel at 60’s target audience is digital-savvy over-60s, for which we source cruises, tours and package holidays. Travel at 60 reaches this audience of travel enthusiasts through four weekly e-newsletters to a database of more than 220,000 older Australians, as well as via engaging Facebook posts and a comprehensive website that has a strong focus on the specific tastes of this unusual demographic.